In part, people keep annual physicals so they can understand where they are health-wise, and to receive your body’s signals to change any negative trends.  Analyzing the health of your pipeline generation efforts is no different– you want to know how to change where you are headed.

We’ve previously broken down the elements of a successful pipeline generation health framework, understanding why each component is critical.  But now what? Now we learn to apply the framework – so that we can understand where our “health” is now and how to improve it.