Artificial intelligence is shaking up direct-to-consumer marketing.

Just look at how ChatGPT, the OpenAI chatbot introduced last fall, has everyone buzzing about the future of artificial intelligence.

As direct-to-consumer (D2C) e-commerce continues to grow, businesses are looking to leverage the power of artificial intelligence (AI) and machine learning (ML) to increase efficiency, drive growth, and stay ahead of the competition.

80% of industry leaders report currently using an AI tool in their marketing activities, and as more businesses adopt AI and machine learning, we can expect the market to grow twentyfold through 2030.

Keep reading to discover the best use cases for AI and machine learning, and learn how D2C brands are leveraging these tools to remain competitive in the ever-evolving e-commerce landscape.