Your prospect needs a list of relevant search results — in addition to clear, consistent information — to consider their options before the transaction. The secret sauce to surfacing apt search results with plenty of information is having a healthy combination of both product and buyer data, or “commerce data.” This way, your prospect will gain a comprehensive, streamlined snapshot of your products, while still experiencing tailored selections to their preferences and needs.

In fact, many of our survey respondents found website personalization tools that create personalized digital experiences at scale — like Bloomreach’s product search engine — to be “effective when done right.” So, if your data requires some improvements or is just seriously lacking, it’s recommended to add an automated, self-learning search solution to fill in the gaps, fix inconsistencies, provide better details, and better understand your buyer’s intent.